May 28, 2020
When it comes to food, we always want to have a daily dose of best nutrition, even if it is not a homecooked meal. Today’s discussion focuses on Subway’s success in establishing its brand in the global market and how it managed to expand the network through franchising with international franchisees on board.
For sandwich lovers, Subway® is not just a typical sandwich shop. It is the best go-to place whenever you like to eat fresh sandwiches. The Subway® brand has been in the business for almost 55 years and has earned a worldwide reputation for offering a nutritious alternative to traditional fast food. It is a confident leader in nutrition from the beginning.
In this episode, Subway’s Territory Manager here in the Philippines, Ms. Jean Gagarino shared the reasons why franchisees should not be afraid of franchising an international brand. She also shared insights about the challenges in managing a global franchise, its advantages, and unique selling points (USP).
Moreover, she added the business' best practices and how it manages to continue operations despite the COVID-19 pandemic. If you are looking for an international brand to franchise or seeking an inspiration to venture into franchising, listen to it!